Proposal · Ref RO-PR-2601
Prepared for Pronto Service Pros
Prepared by Rhône One
Tampa, FL · July 2026
Website Rebuild + Commercial Photography

Make the click feel like a handshake.

A focused redesign of the pages that book the jobs, paired with a shoot of your real trucks, your crew, and your work — so a homeowner deciding who to let in the door trusts Pronto before the phone even rings.


What we found

You built the pages. Tampa can’t find them.

A quick audit of prontoservicepros.com. The content and service-area pages exist — but the site isn’t surfacing in search, and the few who do land aren’t being turned into booked jobs.

01

You don’t show up when Tampa searches for HVAC

The service-area pages and blog are there — but they’re not ranking. Thin, templated content on a dated technical foundation gives Google little reason to surface you, so “AC repair near me” doesn’t find you.

Fix → rebuild on a clean, fast, search-ready foundation
02

Generic imagery where trust should be

Homeowners are deciding who to let into their house. Stock and generic photos read as “could be anyone” — they want to see your actual crew and trucks.

Fix → real photography, shot on-site
03

The booking path should be impossible to miss

Someone with no AC in a Tampa summer wants to act in one tap. Tap-to-call and “book now” should be locked to the screen on every page, especially on mobile.

Fix → sticky call + book, front and center
04

The look is dated where it matters most

Your homepage and core service pages are the ones customers judge you on — and they’re carrying an older design than your competitors. That gap quietly costs trust.

Fix → a flagship redesign of your highest-traffic pages
Scope of work

What’s in the box.

A focused redesign of the pages that win or lose the booking — rebuilt on a foundation that’s ready to rank — plus the photography that makes them land.

Deliverable A

The Flagship Redesign

  • Your core pages, rebuilt — home, about, main service pages, contact, plus key conversion pages (memberships, coupons, financing)
  • Modern, mobile-first design built to turn visitors into booked jobs
  • Sticky call & book on every page — the fastest path to a booking, front and center
  • Search-ready foundation — clean, fast, semantic code your pages can actually rank on
  • Real photography built into the layout
  • 30 days of changes & maintenance after launch
Deliverable B

The Photography

  • Full-day on-site shoot — trucks, crew, and real work
  • 40+ edited hi-res images, color-graded and web-optimized
  • Team & owner portraits — the faces behind the family name
  • Before / after job shots for the services pages
  • Full commercial license — web, ads, social, print
  • Shot, edited, and delivered by Rhône One in-house
Scope note. This phase redesigns your core marketing pages on a clean, search-ready foundation. Your service-area pages and blog stay live throughout. Phase 2 — rebuilding those pages and the ongoing SEO work to lift your rankings — is scoped and quoted separately, so you start where it moves the needle fastest and grow from there.
Why the photos carry the site

Homeowners let you into their house. Show them who’s coming.

HVAC is a trust purchase made under pressure. The single biggest lever on an HVAC site isn’t copy — it’s seeing a real, clean-cut crew and a branded truck in the driveway. Stock photos can’t do that. This is the part a web-only competitor can’t match, and it’s exactly what Rhône One does.

The estimate

Three ways to do this.

A flagship redesign of the pages that convert, plus the photography that sets you apart. Pick the scope that fits.

Option 01
The Flagship Redesign
Your core, high-traffic pages rebuilt to convert, on a search-ready foundation.
$4,500
Redesign only
  • Core marketing pages redesigned
  • Mobile-first, sticky call & book
  • Search-ready foundation
  • 2 rounds of revisions
  • 30 days of changes & maintenance
Recommended
Option 02
Flagship + Photography
The redesign plus a full-day shoot. The part your competitors can’t copy.
$6,000
Redesign + photography
  • Everything in Flagship Redesign
  • Full-day on-site shoot
  • 40+ edited images
  • Full commercial license
  • Photos built into the design
Best value
Option 03
Both Brands
Pronto and Llona redesigned on one shared system, plus a shoot for each.
$10,000
$12,000 à la carte — save $2,000
  • Two flagship redesigns
  • Shared brand design system
  • A full-day shoot for each brand
  • Full commercial license
  • One cohesive presence
Phase 2 — when you’re ready

Once the flagship pages are converting, the next step is rebuilding your service-area pages and blog to actually rank across Tampa Bay — turning the traffic you’re missing into booked jobs. Scoped and quoted separately, so it lands when the timing’s right for you.

Scope. Pricing covers a redesign of core marketing pages on a search-ready foundation. Phase 2 — rebuilding the service-area pages and the ongoing SEO work to lift rankings — is scoped and quoted separately.
Terms. 50% deposit to book, 50% on launch — photography deposit invoiced separately.
Revisions. Two rounds included per site; additional rounds billed hourly.
“Completed photography” = one full-day on-site shoot (up to ~8 hrs), 40+ edited hi-res images, full commercial usage license. Both Brands includes a separate full day for each site.
Timeline. Typical flagship redesign is 2–3 weeks from deposit + assets; shoot scheduled within that window.
Maintenance. Every build includes 30 days of changes after launch; ongoing quarterly maintenance is a separate retainer.
Valid. Pricing held for 30 days from the date above.
How it works

From deposit to launch in about a month.

Step 01

Kickoff

Deposit, quick call, gather brand assets, lock the sitemap and shot list.

Step 02

Design & build

I build the site in full, then send it for your two rounds of feedback.

Step 03

Shoot day

A full day on-site with your trucks and crew. Edited within the build window.

Step 04

Launch

Photos dropped in, final polish, go live. Balance due on launch.

Ready when you are

Like what you see? Reach out and we’ll get your date on the calendar.

Call or text
(813) 482-1083
Email
cameron@rhonecreative.com
Rhône·One
Commercial Photo · Drone · Web — Tampa, FL